Technology is changing the way we connect with our customers.

And we’re changing the way we connect with you!
This year PowerUp spans over 3 days and integrates with the industry-leading Serious Business event.

SalonBiz Technology Forum

Saturday Jan 17 3:00pm – 5:00pm
Le Meridien Hotel

A collaborative session where you can join the most influential people in our network. Discover how to align your company with innovations that are fueling the future and learn more about the technology tools of tomorrow.

FREE! Please register. Space is limited

PowerUp Technology Track

at Serious Business

Sunday Jan 18 1:30pm – 3:00pm & 4:00pm – 5:30pm
Monday Jan 19 3:30pm – 5:30pm
New Orleans Convention Center

PowerUp has evolved into in a dedicated technology breakout series at Serious Business – focused on guiding you through the opportunities offered by software, social media, apps, widgets and websites. Get inspired by technology innovators who are propelling our industry into the future, adopting new techniques and embracing powerful new tools for lasting growth.


The power of local (digital) communities
Annie Powell | Alignable


When local businesses come together, great things happen! Meet the brains behind Alignable’s market development and learn how through local business collaboration you can reach new customers, raise awareness and succeed together.
In this exciting and experimental session, we will explore how a group of volunteer salons and spas have deepened the connections with their local community and accelerated the growth of their businesses.

Connecting with the modern consumer
Jeff Laub | The Blind Barber


Meet the beauty-school dropout and would-be lawyer who started The Blind Barber, one of the coolest barber shop groups in America. While working at a law firm he’d joined fresh out of college and attending cosmetology school at night, he wrote his Blind Barber business plan in the little spare time he had left. Shortly after shaking hands with future partners Josh Boyd and Adam Kirsch, Laub dropped out and quit his day job to set up shop in New York’s East Village.
We’ll explore the success story of this barbershop-meets-speakeasy and discover how his brand is using a modern approach to connect with the evolving consumer.

See you soon!